After J.Crew launched its fall catalogue on Pinterest and Milly posted a sneak peek of its spring 2014 collection on Instagram, Free People is taking social media e-commerce to the next level.
Free People’s limited-edition holiday dress collection, which consists of six dress designs ranging from $350-$650 (with only 50-150 units of each style being produced), is available to purchase exclusively through their Pinterest page.
Scroll through the sumptuous designs and mood-board inspirations, click on your favourite frock, and be redirected to a secret page on their e-commerce site, FreePeople.com. The future (of shopping) is now, people … and it’s social.
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