Mark Loria in the 621 Fort St. Gallery that bears his name starting June 1. (Black Press Media file photo)

Mark Loria in the 621 Fort St. Gallery that bears his name starting June 1. (Black Press Media file photo)

Victoria Indigenous art gallery transforms in name only

New logo created in partnership with Coast Salish artist lessLIE

A Victoria Indigenous fine art gallery is changing its name. A world-renowned gallery, specializing for 40 years in bringing the top Pacific Rim Indigenous artists to the public, Alcheringa Gallery becomes the Mark Loria Gallery come June.

The new name reflects its second owners, Mark and Mary Loria, who took over the gallery in 2018.

Over the last three years, the couple has shifted to working directly with a core group of 35 Coast Salish and Northwest Coast artists throughout B.C. The Mark Loria Gallery will continue the tradition of representing and promoting Canadian Indigenous artists to the world, and supporting their talents, art practices and careers.

READ ALSO: Sidney’s aquarium of the Salish Sea looking for new executive director

Alcheringa – the original gallery name by founder Elaine Monds – is an Australian Indigenous word for the Dreamtime, the mythical time of Creation, when the world and all living creatures were sung into existence. Northwest Coast culture is similar, where singing and dancing through ceremony maintains the state of the spirit world and the physical landscape. Mark Loria Gallery will carry on this tradition and philosophy.

A new logo and website accompany the name change. The logo was created in partnership with Coast Salish artist lessLIE whose ‘Songs of the Salmon People’ spindle whorl design reflects the gallery’s location on Lekwungen/Coast Salish territory and its goal to be the place to find the very best local Indigenous art.

The new website rolls out in June with the first exhibition under its new branding – Transformers: Coastal Masks – running July to August.

Do you have a story tip? Email:

Follow us on Twitter and Instagram, and like us on Facebook.

Just Posted

The City of Victoria is hoping to ring in the summer by celebrating local art and offering some distanced, live music to surprise people in parks, plazas and other public spaces. (Photo courtesy of the City of Victoria)
Live, pop-up concerts and local art being showcased in Victoria this summer

People will see surprise serenades at 16 locations throughout the summer

Pride Fest 2021
Get ready for Pride Fest!

The 2021 Victoria Pride Week Festival will include online events to connect and give visibility to Greater Victoria’s LGBTQ2S+ communities.

Kiss Me Kosher
Bring On the Laughter

Victoria International Jewish Film Festival plans feel-good event

Hot Days and Cool Music

The Victoria International JazzFest heats up its online venue

Gabriola Island artist Sheila Norgate is promoting the Digital Innovation Group’s art impact survey. (File photo)
Vancouver Island artists get behind regional arts impact study

Artists urged to use their stature to help put arts and culture super-region on the map

Most Read