Randy Blair, Black Press Media Chief Operating Officer.

Community drives transformation of local news

Black Press Media reaches historic audience milestone

It’s an exciting time for Black Press Media, launching into 2020 with the largest audience in its history.

And none of it would be possible without our readers and viewers in communities throughout the province.

“Black Press Media has a long history of supporting individuals, organizations and businesses across B.C. who are working really, really hard to improve the quality of life for so many British Columbians,” says Randy Blair, Black Press Media’s Chief Operating Officer.

“We consider it an honour, a privilege and our responsibility to tell the stories of those who are making their communities – our communities – stronger.”

How has the B.C.-based media company reached its audience milestone?

“Black Press Media is really undergoing a transformation,” Blair explains.

“We’re really focused on engaging our audience across social and digital channels in addition to print,” he says, pointing to Black Press Media’s audience of four million unique website visitors each month and more than one million followers across its social media channels. And that’s in addition to its large, loyal print audience of millions of readers per week.

Driving that growth is a commitment to delivering the content its readers and viewers are looking for, from breaking news to in-depth features, created by Black Press Media’s 185 journalists on the ground in communities across the province – the largest of any news-gathering organization in BC.

As Black Press Media has evolved, so has the skill set of this team of award-winning journalists, whose broadcast expertise and social media skills complement their ability to tell compelling, informative stories.

“Today we have on our team videographers, video editors, script writers, and social media and SEO experts – these are the competencies we need to be successfully engage audiences across our digital and social platforms.”

So, what’s next for Black Press Media?

“It’s exciting that we have so many more opportunities to reach people than we had even five years ago,” Blair says.

Blair is also excited for Black Press Media’s continued emphasis on giving back, at both a local and a provincial level. As the “Heart and Soul of the Community,” initiatives like the current grocery giveaway supporting local food banks are instrumental in bolstering those values.

“It’s a way for us to give back to the communities that have supported us for so long, and do everything we can to make them a better place to work and live.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Pandemic reunites 2000s era Victoria rock band The Origin

Saanich musicians recording for first time since 2008

From Nanoose Bay to the bookshelf, Howard the Gnome now a children’s book

Vancouver Island author explores Howard’s move down-Island

Nanaimo country singer releases new music video

‘Adrenaline’ is the second single from Joel Lee’s upcoming debut EP

Vancouver Island dance school pirouettes into full-fledged education institution

Steps Ahead studio will provide assistance with distance learning, as well as artistic classes

Maclure house on tap in Art Gallery of Greater Victoria’s virtual tour

Inaugural virtual House Tour features an online tour of a beautiful 1916 Samuel Maclure

Resident Alien returns to Ladysmith for filming in early October

New SyFy series back after spring filming interrupted by COVID-19

Island author launches literary podcast with Canada Council for the Arts grant

Shelley Leedhal will air 10 episodes of “Something Like Love” over 10 weeks

Nanaimo’s Cinefest film festival to be held online this year due to COVID-19

CineCentral Filmmakers Society’s annual festival to feature films made in 48 hours

Indigenous artists showcase extreme sport-themed art at Nanaimo Art Gallery

Touring exhibition ‘Boarder X’ features work inspired by skateboarding, snowboarding and surfing

Indigenous artist restores 20-year-old sculpture in downtown Victoria

Four Winds sculpture located near Tug Eatery encourages climate action

Gabriola theatre group live-streaming two new pandemic-themed plays

Gabriola Players to broadcast ‘All and Nothing’ and ‘Syd’s Cosmic Slump’ using Zoom

Kingcome artist wins contest at Museum of Anthropology

Coral Shaughnessy-Moon’s design will be sold on t-shirts at the museum and online

Most Read