Randy Blair, Black Press Media Chief Operating Officer.

Randy Blair, Black Press Media Chief Operating Officer.

Community drives transformation of local news

Black Press Media reaches historic audience milestone

It’s an exciting time for Black Press Media, launching into 2020 with the largest audience in its history.

And none of it would be possible without our readers and viewers in communities throughout the province.

“Black Press Media has a long history of supporting individuals, organizations and businesses across B.C. who are working really, really hard to improve the quality of life for so many British Columbians,” says Randy Blair, Black Press Media’s Chief Operating Officer.

“We consider it an honour, a privilege and our responsibility to tell the stories of those who are making their communities – our communities – stronger.”

How has the B.C.-based media company reached its audience milestone?

“Black Press Media is really undergoing a transformation,” Blair explains.

“We’re really focused on engaging our audience across social and digital channels in addition to print,” he says, pointing to Black Press Media’s audience of four million unique website visitors each month and more than one million followers across its social media channels. And that’s in addition to its large, loyal print audience of millions of readers per week.

Driving that growth is a commitment to delivering the content its readers and viewers are looking for, from breaking news to in-depth features, created by Black Press Media’s 185 journalists on the ground in communities across the province – the largest of any news-gathering organization in BC.

As Black Press Media has evolved, so has the skill set of this team of award-winning journalists, whose broadcast expertise and social media skills complement their ability to tell compelling, informative stories.

“Today we have on our team videographers, video editors, script writers, and social media and SEO experts – these are the competencies we need to be successfully engage audiences across our digital and social platforms.”

So, what’s next for Black Press Media?

“It’s exciting that we have so many more opportunities to reach people than we had even five years ago,” Blair says.

Blair is also excited for Black Press Media’s continued emphasis on giving back, at both a local and a provincial level. As the “Heart and Soul of the Community,” initiatives like the current grocery giveaway supporting local food banks are instrumental in bolstering those values.

“It’s a way for us to give back to the communities that have supported us for so long, and do everything we can to make them a better place to work and live.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The COVID-19 pandemic had an effect on film production on central and north Vancouver Island, says Vancouver Island North Film Commission. Pictured here, production of TV series Resident Alien in Ladysmith earlier this year. (Black Press file)
Film commissioner says COVID-19 cost central Island $6 million in economic activity

Jurassic World: Dominion, Chesapeake Shores among productions halted due to pandemic, says INFilm

Chelsey Moore’s character Chloe in the upcoming virtual reality game Altdeus: Beyond Chronos. Screengrab
Vancouver Island actress finds success in a virtual world

Black Creek’s Chelsey Moore lends her voice to a new video game set for release in December

Ceramic artist Darrel Hancock working on a clay jug in his home studio in Qualicum Beach. (Submitted photo)
Qualicum Beach potter Darrel Hancock celebrates 40 years in business

‘It’s wonderful to do what you love and make a living at it’

Artist Daniel Cline discusses his sculpture, Harmony Humpbacks, during the June 20 walking tour of Oak Bay’s 2019 ArtsAlive sculptures. Harmony Humpbacks was purchased by Oak Bay as the 2019 people’s choice winner and is permanently installed at the Beach Drive entrance to Willows Park. (Kevin Murdoch Photo)
Influx of donated art a ‘fantastic problem to have,’ says Oak Bay mayor

Oak Bay goes from zero to 10 permanent art pieces since 2015

Stephen Laidlaw, prepator with Nanaimo Art Gallery, hangs a photograph of Anna Wong, a B.C. print maker whose works are on display at the gallery. The exhibit opens Friday, Dec. 4, and runs until Feb. 7. (Chris Bush/News Bulletin)
Nanaimo Art Gallery exhibit explores life work of overlooked B.C. printmaker

‘Anna Wong: Traveller on Two Roads’ features more than 70 art works and personal belongings

Nanaimo rappers Konfidential and Teus released their first joint album, <em>The Invasion</em>. (Photo courtesy Raymond Knight)
Nanaimo rappers Konfidential and Teus release first joint album

Duo plan elaborate live-streamed CD release for ‘The Invasion’

Next month Nanaimo musician Spencer Hiemstra releases his solo debut album, ‘Wildlife.’ (Photo submitted)
Nanaimo musician Spencer Hiemstra releases solo debut album

New record ‘Wildlife’ about taking chances and going through changes

Dover Bay Secondary School student Victoria Hathfield’s poem <em>Dear Santa</em> appears in<em> Chicken Soup for the Soul: Christmas is in the Air</em>. (Photo courtesy Darren Lee)
Nanaimo high schooler has first poem published in ‘Chicken Soup for the Soul’

Victoria Hathfield’s ‘Dear Santa’ appears in new Christmas-themed edition of anthology series

Nanaimo graphic designer Amy Pye has written and illustrated her first children’s book, <em>G is for Grizzly Bear: A Canadian Alphabet</em>. (Photo courtesy Amy Pye)
Nanaimo graphic designer releases first children’s book

Amy Pye teaches the Canadian alphabet in ‘G is for Grizzly Bear’

The Vancouver Island Symphony’s Back Row Brass Quintet – including trumpeter Mark D’Angelo, tuba player Nick Atkinson and French horn player Karen Hough (from left) – were scheduled to tour the Nanaimo area with Christmas Under the Big Tent, but the concert series has now been cancelled. (Photo courtesy HA Photography)
Symphony brass quintet’s Christmas concert series cancelled

Performances were to happen at venues in Parksville and Lantzville next month

The Sheringham Point Lighthouse, near Shirley. (Contributed - Lee-Ann Ruttan)
New book shines a light on Sheringham Point Lighthouse

Publication examines history, lightkeepers, and volunteer society

Victoria-based guitarist Eric Harper performs at the Port Theatre on Nov. 27. (Photo credit Tatum Duryba)
Classical guitarist to play at the Port Theatre

Eric Harper to play new songs composed during the pandemic

Most Read