Rifflandia Festival cancelled for 2019

Early Bird tickets can be refunded at point of purchase, or held and redeemed for 2020

This year’s Rifflandia Festival, scheduled for September is officially postponed to fall 2020.

“At the end of the day we’re a business, so that has to make sense. We’re a business that has continually delivered a great product,” said Nick Blasko, of Atomique Productions that produces the event.

It takes years to build both a festival brand, and a profitable festival, a target Rifflandia hit in 2017.

“We took a bit of a step back last year… enough to think we’ have to be aware of the changing demographics changing nature of the city and changing nature of music,” Blasko said. “This decision was to make sure we can continue to exist. We have seen so many festivals completely collapse and disappear.”

At the 11 year mark, their goal is to return next year and hold optimism for 2020. Those who purchased early bird tickets for Rifflandia can get a refund at the point of purchase, or use them next year.

READ ALSO: Village Block Party returns to Cook Street

“We can work on it from a perspective of a true 24 months or longer cycle,” Blasko said.

The goal is to return to the “groundbreaking” roots of Rifflandia, taking the time to book talent and understand audiences, while maintaining the modern family-friendly event at Royal Athletic Park that Atomique has developed.

“We were doing something that was groundbreaking … we want to be able to continue to do that,” Blasko said. That means looking at more engagement and creating new experiences in potentially new venues.

Organizers made the announcement on Facebook Thursday afternoon.

“Building Rifflandia has been an incredible journey filled with amazing musical memories and accomplishments. But as our city continues to change before our eyes, our region’s unique festival landscape is evolving and this requires our careful attention to ensure that Rifflandia is able to thrive for years to come, alongside our artists, audience and partners.”

Rifflandia was established in 2008 and showcased more than 1,500 artists, including some of the biggest touring acts in the world today.

It is the second show produced by Victoria’s Atomique Productions to take time off with Rock the Shores 2019 cancelled in March.

“We aren’t certain what the future holds for this event as it will depend on business conditions and talent availabilities in our region,” organizers said at that time.

READ ALSO: The shores will not rock in 2019



c.vanreeuwyk@blackpress.ca

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Fort Tectoria hosts ‘Getting your music on the radio’ panel with Oscar Furtado, Jenny West, and Madeline Taylor. (Keri Coles/Black Press)

Just Posted

Mary Fox’s new book My Life as a Potter is available at bookstores nationwide. (Cole Schisler photo)
My Life as a Potter raises funds for Mary Fox Legacy Project

Acclaimed Vancovuer Island potter’s story raising money for developing artists

Premier John Horgan and Rob Douglas, BC NDP candidate for Cowichan Valley, meet with Cowichan First Nation elders, as they demonstrate spearfishing along the river. (Submitted)
Horgan acknowledges A&E sector hit hard by COVID-19, but showing signs of recovery

Hollywood North doing better than Hollywood South, Horgan says

Dinner shows in the Playbill Dining Room are keeping the Chemainus Theatre going during the pandemic. (Photo by Don Bodger)
Dinner events satisfying for the Chemainus Theatre and patrons

Small groups enjoy entertainment and the food in the Playbill Dining Room

Kent Laforme looks through the sound tunnel, or visual portal, carved inside the 25,000-pound marble sculpture that could be installed at Cattle Point. (Screen Shot, Oakbay.ca video)
Kent Laforme looks through the sound tunnel, or visual portal, carved inside the 25,000-pound marble sculpture that could be installed at Cattle Point. (Screen Shot, Oakbay.ca video)
Stone Takaya sculpture could soon ‘howl’ at Cattle Point

Oak Bay inviting public suggestions for 25,000-pound marble sculpture

The Sid Williams Theatre marquee is once again proudly displaying upcoming events. Photo supplied
Courtenay’s Sid Williams Theatre reopening in a limited capacity

Theatre has been closed since March due to COVID-19

Nanaimo-based ceramic artist Joe Lyons is presenting his first solo exhibition, ‘Poppin Bottles Soda Distraction,’ at Nanaimo Ceramic Arts from Oct. 26 to Nov. 12. (Josef Jacobson/The News Bulletin)
Nanaimo-based ceramic artist showcases variety of bottles in first solo show

Joe Lyons presents ‘Poppin Bottles Soda Distraction’ at Nanaimo Ceramic Arts

Toronto poet Robert Priest is presenting an online reading on Oct. 24. (Photo courtesy Allen Booth)
Nanaimo spoken word society presents online reading by prolific Toronto poet

Robert Priest to dip into 40-year catalogue for upcoming Zoom reading

Nanaimo singer Elise Boulanger releases her new single, ‘Cigarettes et rosé’ on Oct. 11. (Photo courtesy Laura Baldwinson)
Nanaimo singer releasing new single inspired by overheard conversations

Elise Boulanger to unveil ‘Cigarettes et rosé,’ accompanying ukulele tutorial video to come

Lee Porteous will be one of the performers at the Duncan Showroom’s storytelling event later this month. (Photo Submitted)
Duncan Showroom hosts storytellers series

Monthly shows will be broadcast live on YouTube

The 2020 City of Victoria Youth Poet Laureate Neko Smart will give up her seat for the next young poet in January. (Contributed/ Jeremy Loveday)
Nominations open for Victoria’s 2021 Youth Poet Laureate

Honourary one-year term reserved for region’s emerging poets

Most Read