Rifflandia Festival cancelled for 2019

Early Bird tickets can be refunded at point of purchase, or held and redeemed for 2020

This year’s Rifflandia Festival, scheduled for September is officially postponed to fall 2020.

“At the end of the day we’re a business, so that has to make sense. We’re a business that has continually delivered a great product,” said Nick Blasko, of Atomique Productions that produces the event.

It takes years to build both a festival brand, and a profitable festival, a target Rifflandia hit in 2017.

“We took a bit of a step back last year… enough to think we’ have to be aware of the changing demographics changing nature of the city and changing nature of music,” Blasko said. “This decision was to make sure we can continue to exist. We have seen so many festivals completely collapse and disappear.”

At the 11 year mark, their goal is to return next year and hold optimism for 2020. Those who purchased early bird tickets for Rifflandia can get a refund at the point of purchase, or use them next year.

READ ALSO: Village Block Party returns to Cook Street

“We can work on it from a perspective of a true 24 months or longer cycle,” Blasko said.

The goal is to return to the “groundbreaking” roots of Rifflandia, taking the time to book talent and understand audiences, while maintaining the modern family-friendly event at Royal Athletic Park that Atomique has developed.

“We were doing something that was groundbreaking … we want to be able to continue to do that,” Blasko said. That means looking at more engagement and creating new experiences in potentially new venues.

Organizers made the announcement on Facebook Thursday afternoon.

“Building Rifflandia has been an incredible journey filled with amazing musical memories and accomplishments. But as our city continues to change before our eyes, our region’s unique festival landscape is evolving and this requires our careful attention to ensure that Rifflandia is able to thrive for years to come, alongside our artists, audience and partners.”

Rifflandia was established in 2008 and showcased more than 1,500 artists, including some of the biggest touring acts in the world today.

It is the second show produced by Victoria’s Atomique Productions to take time off with Rock the Shores 2019 cancelled in March.

“We aren’t certain what the future holds for this event as it will depend on business conditions and talent availabilities in our region,” organizers said at that time.

READ ALSO: The shores will not rock in 2019



c.vanreeuwyk@blackpress.ca

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Fort Tectoria hosts ‘Getting your music on the radio’ panel with Oscar Furtado, Jenny West, and Madeline Taylor. (Keri Coles/Black Press)

Just Posted

TESS VAN STRAATEN: Enjoy Valentine’s Day fun with daring date nights

From axe throwing to escape rooms to dance lessons, there’s many ways to have fun with a partner

Black History in B.C. celebrated throughout February

A variety of historical and cultural events are on tap around Greater Victoria

FILM REVIEW: ‘1917’ portrays war on the run

Ordinary soldiers take on a seemingly impossible mission in Best Picture Oscar front runner

WATCH: Bedouin Soundclash opening their 2020 tour in Victoria

One of the 2000s’ biggest bands touring in support of 2019 release, MASS

Mathieu Poirier: Excitement builds for Victoria Beer Week

Tickets for March 6-14 celebration of all things crafty on sale now

Fashion Fridays: The basics you need for your body type

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Gene Simmons to launch new Titans of Rock music festival in Grand Forks

The rock legend has partnered with Chuck Varabioff to run Titans of Rock in Grand Forks

Music coffee house returns to Metchosin with new name

Java Jive Coffee House set to run every fourth Saturday at the Metchosin Community House

‘Naughty boy’: Monty Python star Terry Jones dies at 77

LONDON — Terry Jones, a founding member of the anarchic Monty Python… Continue reading

Spring author’s reading series kicks off early in Sidney

Sidney and Peninsula Literary Society hosting Yasuko Thanh and Carla Funk for Feb. 7 event

Most Read