Rifflandia Festival cancelled for 2019

Early Bird tickets can be refunded at point of purchase, or held and redeemed for 2020

This year’s Rifflandia Festival, scheduled for September is officially postponed to fall 2020.

“At the end of the day we’re a business, so that has to make sense. We’re a business that has continually delivered a great product,” said Nick Blasko, of Atomique Productions that produces the event.

It takes years to build both a festival brand, and a profitable festival, a target Rifflandia hit in 2017.

“We took a bit of a step back last year… enough to think we’ have to be aware of the changing demographics changing nature of the city and changing nature of music,” Blasko said. “This decision was to make sure we can continue to exist. We have seen so many festivals completely collapse and disappear.”

At the 11 year mark, their goal is to return next year and hold optimism for 2020. Those who purchased early bird tickets for Rifflandia can get a refund at the point of purchase, or use them next year.

READ ALSO: Village Block Party returns to Cook Street

“We can work on it from a perspective of a true 24 months or longer cycle,” Blasko said.

The goal is to return to the “groundbreaking” roots of Rifflandia, taking the time to book talent and understand audiences, while maintaining the modern family-friendly event at Royal Athletic Park that Atomique has developed.

“We were doing something that was groundbreaking … we want to be able to continue to do that,” Blasko said. That means looking at more engagement and creating new experiences in potentially new venues.

Organizers made the announcement on Facebook Thursday afternoon.

“Building Rifflandia has been an incredible journey filled with amazing musical memories and accomplishments. But as our city continues to change before our eyes, our region’s unique festival landscape is evolving and this requires our careful attention to ensure that Rifflandia is able to thrive for years to come, alongside our artists, audience and partners.”

Rifflandia was established in 2008 and showcased more than 1,500 artists, including some of the biggest touring acts in the world today.

It is the second show produced by Victoria’s Atomique Productions to take time off with Rock the Shores 2019 cancelled in March.

“We aren’t certain what the future holds for this event as it will depend on business conditions and talent availabilities in our region,” organizers said at that time.

READ ALSO: The shores will not rock in 2019



c.vanreeuwyk@blackpress.ca

Like us on Facebook and follow us on Twitter

 

Fort Tectoria hosts ‘Getting your music on the radio’ panel with Oscar Furtado, Jenny West, and Madeline Taylor. (Keri Coles/Black Press)

Just Posted

Final HarbourCats home game of 2019 happening tonight at RAP

Tickets still available for Game 1 of the West Coast League finals; first pitch at 6:35 p.m.

WINE NOTES: Going gaga over B.C. Gewürztraminer

Robert Moyes offers up some interesting late-summer vino choices

Take your opportunity to sing at the Royal Theatre

Great Canadian Sing debuts Sept. 8 with inspirational music, talented performers, singalong format

Panels proliferate in Victoria’s Commercial Alley Art Gallery

City artist Fern Long’s themed works will be on display through August 2020

Pink Floyd tribute band to kick off North American tour in Sidney

Victoria band PIGS returning to Mary Winspear Centre 10 years after their first appearance

VIDEO: Prince Charles might have cameo in next James Bond film

‘Bond 25,’ the final film to feature Daniel Craig, coming to theatres in April 2020

Tour de Victoria: Giving you the down low on detours around the region

Thousands of cyclists participating in ninth Tour de Victoria on Saturday

Christopher Auchter’s story headed to the international stage at Toronto International Film Fest

Old Massett totem pole raising revisited in Christopher Auchter’s documentary Now Is The Time

Saanich Peninsula student scores only scholarship for Canadians offered by top U.S. music school

Stelly’s grad Isaiah Carvalhal-Smith and his electric bass off to Boston after successful audition

Yellow Wolf Powwow draws dancers from across Canada

Saanichton event a celebration of Indigenous culture

Victoria-based elephant advocate fighting to end ivory trade

Founder of World Elephant Day hopes to spread awareness, add political pressure

Most Read