Fleurs de Villes, Canada’s premiere Floral Mannequin Series, returns to Victoria’s Mayfair Centre from March 8 to 12 as the first stop on the event’s inaugural cross-Canada tour. The unique, five-day exhibition is the first of its kind to combine fashion and flowers in Canada, blending fashion design and fresh florals with bespoke floral-dressed mannequins and a pop-up fresh flower market.
Over a dozen local Victoria florists, including Jennings Florist, Brown’s The Florist, and Foxgloves Flowers, will be paired with leading brands to design stunning displays and bring them to life with flowers. Each floral-dressed mannequin is clothed in a one-of-a-kind design made up of hundreds of fresh blooms. Public viewing of the finished mannequins kicks off with a VIP Preview Launch in a gallery-like setting in the heart of Mayfair on March 7, and runs until March 12 during regular business hours.
“Flowers make us happy, they always have. They reach a broad audience, they amaze and they says Fleurs de Villes co-founder Karen Marshall. “Fleurs de Villes is a showcase for local, world-class floral design. Our pop-up shows are stunning examples of the artistry of flowers, presented in some of the most elegant shopping centres in the country. We are thrilled to once again be working with Mayfair, to connect the public with a sensory experience they won’t see anywhere else.”
All week, shoppers can peruse the display, snap photos, and vote for their favourite mannequin for a chance to win a VIP Experience at the Fairmont Empress and Butchart Gardens, valued at $1,000. On March 11, a day-long pop-up market offers a chance to purchase fresh-cut flowers, bouquets, bedding plants, pots and other gardening supplies inside the shopping centre.
“We are thrilled to be hosting Fleurs de Villes again this year at Mayfair. Fleurs de Villes is truly a unique experience where fashion, florals and community all merge,” says Mayfair general manager Laura Poland. “Mayfair is the destination for style in Victoria and this signature event is an excellent kick-off for spring fashion.”