2012 Predictions – Social Media – Janis La Couvée

Social media is now everywhere. This will be the year that we no longer separate media and social media.

  • Jan. 4, 2012 12:00 p.m.

Janis La Couvee


Social media is now everywhere. This will be the year that we no longer separate media and social media when it comes to media, marketing, PR and communications, or sales. Social media in now a tool like any other – one in a toolbox.  Professionals who manage the aforementioned silos will need social media knowledge to perform their duties. Will 2012 be the end of the social media “specialist” or expert?

Curation and Social Search

Too much information? Hardly! Sifting, measuring and presenting this information in an understandable format to a given audience is now key. Curation tools that allow us to do this easily are on the rise. Some examples:  Storify; Summify (a Vancouver-based company); Paper.li (one of the oldest and Twitter-specific); Zite; Shareist (still in private, invite-only beta); Twyla; Amplify; Kurat. The entry of Google Plus to the scene will advance social searches to the next level. Search results, increasingly, will be dependent on your social graph and that of your friends. One interesting alternative tool (based in Montréal) is Wajam, a social search extension for your browser.


As networks like Twitter and Facebook welcome more and more users, increasingly people are pushing back, looking to make their experience more manageable. Niche networks based on interest are one way of doing this. A great example is Ravelry –  a site for knitters/crocheters/spinners. This year saw the arrival of Pinterest (of special interest to people in design/fashion, although not limited to this demographic). SmugMug is for photographers. See also Subjot (combines your social graph with your interest graph), Heello and Ayloo (where it’s all about the conversation).


Using online to get offline and build community – the social web as the means to an end destination. A way to find people and take the relationships offline. In Victoria alone, groups like IdeasVictoria, the spoken word events (Tongues of Fire and Victoria Slam Team) as well as Green Drinks would be great examples of tribe building. There are many more – at times it’s hard to tell which came first – online or offline, but in any case, the opportunities to be social offline are growing, across all demographics of people using the social web.


There’s an app for that! More than ever before, it is crucial that information be mobile-friendly, whether this means that a website be built to load quickly and display properly, or that the information be contained in an app. The Victoria International Fringe Festival has had a schedule/program app since 2010, for example.

Just Posted

RESTAURANT REVIEW: Downtown treasure offers quality, from pizza on up

Interesting and creative lunch menu satisfies at Zambri’s, writes Allan Reid

FILM REVIEW: Wild creatures help tame prisoners

Robert Moyes offers up his take on The Mustang, screening at local theatres now

B.C., local shorts making waves at Pacific Rim Film Festival

CineVic’s seventh annual Short Circuit festival spotlighting films made close to home

Mathieu Poirier: Beers beat wines for pairing with food

Complexities, ingredients and styles offer more diverse choices, writes Monday beer columnist

Musical joy emerges from fiddling and singing

Joy of Life Festival at Alix Goolden Hall on May 3 and 4 offers both for audiences

REVIEW: Once ‘The Foreigner’ arrives, everything changes

Funny and touching, Chemainus Theatre’s new play will leave you in stitches

Making meditative music for mental health

Calgary duo to perform in James Bay as part of Home Shall be Here tour

Peninsula Players unravel mystery for coming production

Murder on the Nile hits the Mary Winspear Centre stage in May

Peninsula grandmothers salute Roaring ’20s fashion

May 3 event in Sidney benefits Grandmothers Helping African Grandmothers

Most Read