Atomique Productions announced Saturday that they made the difficult decision to not proceed with Rock the Shores in 2019. (Keri Coles/News staff)

Rock the Shores will not happen in 2019, long-term future uncertain

Atomique Productions makes announcement over weekend about popular music festival

A favourite local music festival that rocks the shores of Victoria will not be happening this summer, and its long-term future is looking uncertain.

Atomique Productions announced Saturday that they made the difficult decision to not proceed with Rock the Shores in 2019.

“We aren’t certain what the future holds for this event as it will depend on business conditions and talent availabilities in our region,” read the announcement. “It has been an amazing run and we will miss it this summer.”

Rock the Shores kicked off in 2012 as a one-day festival with The Tragically Hip, Sam Roberts, Current Swell and Jets Overhead headlining. It grew to a two-day festival in 2013 with Weezer, City and Colour, Awolnation and Reignwolf flooding the field with good times.

RELATED: Beach Boys’ Brian Wilson set to hit Rock the Shores stage

The third year brought more growth with three days of bands including Tom Cochrane with Red Rider, Billy Talent, Our Lady Peace and Monster Truck. 2015 brought The Black Keys, Jane’s Addiction, Father John Misty, Sheepdogs and Edward Sharpe & the Magnetic Zeros to town for the festival that dialed back to two days that year.

Back up to three days in 2016, Rock the Shores featured City and Colour, Metric, Arkells, Eagles of Death Metal, July Talk and The Cat Empire.

Organizers cancelled the festival in 2017 citing “limited availability of suitable headline talent coupled with increasing market saturation and competition in a year of national celebration.”

The festival made a comeback in 2018 with Brian Wilson, Social Distortion, X Ambassadors, Bahamas, The Sheepdogs and Jesse Roper.

The announcement Saturday signed off with: “To everyone who has participated over the years on both sides of the stage, thank you!”

RELATED: Rock the Shores succeeds despite storm delay

Fans of the festival took to social media to lament the loss of one of their favourite summer traditions.


 

keri.coles@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Just Posted

Victoria’s Oktoberfest brings out the Bavarian in all of us

Stein and Dine at Victoria Public Market celebrates German food, beverages, culture on Oct. 19

Restaurant Review: Authentic Mexican molé hits the spot

Restaurante la Tortilla Mexicana’s hearty, spicy sauce works well over enchiladas, writes Allan Reid

REVIEW: Mullins’ Weaksauce hits the mark, like a good hockey pass

UVic Fine Arts alumni and frequent CBC writer’s biographical storytelling show here through Oct. 19

Two local authors walk away with Victoria Book Prize

Kathy Page and Aidan Cassie each walked away with a literary award

Inspirational evening celebrating the power of the arts

The Victoria Guitar Society hosts Syrian Encounter – An Evening with Orontes Quartet, Oct. 18

Fashion Fridays: How to pose in photos

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Sooke Philharmonic Orchestra launches new season

First up: Celebrating the Concerto on Oct. 27

Trudeau to appear on Jessi Cruickshank’s Facebook Watch show ‘New Mom, Who Dis?’

Federal Liberal leader to do sit-down interview with Canadian media personality on Wednesday

‘Joker’ laughs its way to October box office record

Warner Bros. said “Joker” grossed an estimated $93.5 million in ticket sales from 4,374 screens in North America

Ginger Baker, Cream’s volatile drummer, dies at 80

Baker wielded blues power and jazz technique to help break open popular music in the 1960s

‘Interesting mixture of emotions’: Scott Moir reflects on final tour with Tessa Virtue

Multiple Olympic ice dance gold medallists skating through B.C. during the Rock the Rink tour

It’s onward and upward for Victoria gelato artisan

After winning Gelato Festival gold, Stefano Mosi will compete at North American finals in 2020

Most Read