Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

“Pour It Forward” campaign ad will raise money for clean water

Sarah Jessica Parker and Jeff Bridges are bringing a couple of famed characters back to life for a charity in a new Super Bowl commercial.

Parker will reprise her “Sex and the City” Carrie Bradshaw role and Bridges will appear as “The Dude” in a Stella Artois commercial to raise money to combat water shortage. The 45-second ad launches Monday and will be televised during Super Bowl 53 on Feb. 3.

“There will be a lot of men drinking during the Super Bowl, so why not buy some beer that’ll do some good for the planet and the world,” Bridges said in an interview with The Associated Press before shooting the ad.

RELATED: Super Bowl 53 — What you need to know to be game-day ready

The “Pour It Forward” campaign is an initiative between the beer brand and Water.org, co-founded by actor Matt Damon. Both will donate between one to 12 months of clean water to someone in an underdeveloped country based on the amount of Stella Artois packs bought.

Bridges said there’s a “tremendous need” for the initiative, while Parker called the campaign an “important and potentially impactful effort.”

Parker starred as the fashionable Bradshaw on the hit television series “Sex in the City.” Bridges is known as the nonchalant, knit-sweater-wearing character Jeffrey “The Dude” from the cult classic film “The Big Lebowski.”

Parker said she and Bridges enjoyed having their characters meet up.

In the commercial, the two separately order the beer instead of their favourite drink and end up sitting next to each other. Bradshaw prefers a Cosmopolitan cocktail, while The Dude’s usual is a White Russian cocktail.

“I really like the way they created this world,” said Parker, who said she doesn’t expect to play Bradshaw in “Sex and the City” anytime soon. “It’s allowing this sort of a familiarity. People associate those characters without us literally playing them.”

Jonathan Landrum Jr., The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Greater Victoria writer releases first novel inspired by U.S. school shootings

Dear Mr. President tells thought provoking story of victims left behind

VIDEO: Trudeau, Atwood say ‘happy birthday’ for Robert Bateman’s 90th

Famed Canadian artist and conservationist celebrated milestone this weekend

Vancouver Island man scores viral hit with stop-motion tribute to ‘Schitt’s Creek’

Todd Cameron used vintage Fisher Price toys to create one-minute music video

Music education remains important, especially during pandemic

‘Music really does lift people up in times of trial,’ says Island music teacher

Parksville’s McMillan Arts Centre set to reopen on June 18

Local artists will have work on display; COVID-19 protocols observed

Colwood art centre shuts its doors indefinitely

Board members look for new location when feasible, continue online

Nanaimo drag queen organizes benefit show for hospitals and performers

Suga Honey Iced Tea to feature nine drag artists from Nanaimo, Victoria and Vancouver

Chris Lowther becomes Tofino’s second Poet Laureate

“It’s very encouraging and it’s motivating and that’s the greatest gift any writer can receive.”

Langford bartender hosts singalong livestream for seniors

Live Senior Singalong takes place daily at 1 p.m. on Facebook

Victoria dealer sells Batmobile replica at Arizona auction

Tim Quocksister sells Batmobile replica for $165,000 US at auction in Scottsdale, Ariz.

Cowichan Calligraphers mark 25 years of loving letters

For the past 25 years our group has worked regularly with the public.

Most Read