Born Ruffians perform at the Capital Ballroom. The MRG Group bought the 575-seat venue and will take over management from local music and event promoters Atomique Productions Ltd. Photo/Facebook

Atomique co-founder sees bright musical future in Victoria after company acquired by The MRG Group

National entertainment and concert promoter also buys and will operate the Capital Ballroom

Nick Blasko sees the live music scene changing in Victoria for the better with the joining of Atomique Productions Ltd. with national entertainment company The MRG Group.

Not only does the deal for MRG to acquire Atomique guarantee the Rifflandia Festival will return to the city in 2020, the Atomique co-founder said, the broader scale at which MRG operates will help bring even more high-level concerts and musicians here.

“This was more about making sure we could continue to try and punch through what we see as the ceiling here (for live entertainment) in Victoria,” he said. The deal and MRG’s clout in the industry should bring a wider range of shows here and “more great concerts,” Blasko added.

ALSO READ: Phillips Backyard Weekender announces line-up of dance, reggae, dream-pop and hip-hop

Blasko, who founded music and event promotions company Atomique with Dimitri Demers in 1999, has known MRG Group president Matt Gibbons for many years and said he respects the entertainment network he’s built across the country.

“I think this will be a nice addition to Victoria that this company will be here, to the benefit of eventgoers and mainly concertgoers,” Blasko said.

In a related move, MRG has also purchased the 575-seat Capital Ballroom on Yates Street from a consortium of local investors who secured it three years ago. It will take over management of the venue from Atomique.

MRG now owns and operates 14 properties across the country, including the Vogue Theatre and five other cabarets and live music venues in Vancouver. Its concert promotion division MRG Concerts grew out of its entertainment branch and produces more than 800 shows per year.

“My colleagues and I have a lot of respect for Nick, Dimitri and their team. We are excited to use our national presence to bring more experiences to Vancouver Island and build on the history and commitment to concerts and events that Atomique has cultivated on Vancouver Island,” Gibbons said in a release.



editor@mondaymag.com

Like us on Facebook and follow us on Twitter

Just Posted

Get the funky seasonal spirit with The Funk Hunters

Fifth annual Funk the Halls extravaganza plays two shows at Capital Ballroom, Dec. 6-7

Sooke Philharmonic Orchestra and Chorus presents Christmas in Bohemia

Annual holiday concert set for Nov. 30 and Dec. 1 in Sooke and Colwood

Get pampered while supporting mental health initiatives at Unwrap the Glam Gala

Hudson’s Bay raises funds at glamourous annual event

’Tis the season for holiday cheer with a Ken Lavigne Christmas

Enjoy the magic of the season with the region’s largest indoor snowball fight

Free De-Stress Fest at UVic open to students, community

Friday event features performances by spoken word artists, prizes, food and more

We Are One! celebrates solidarity, inclusion with song and dance

Nov. 30 performance includes performers from across Greater Victoria

Disney Plus streaming service hits Canada with tech hurdles

Service costs $8.99 per month, or $89.99 per year, in Canada

Remembrance Day services: where to pay your respects in Greater Victoria

Memorial events happening around the region on Nov. 11

Most Read