Creating inspiration through fermentation

Phillips Brewery seeking charity for third annual Benefit Brew

Phillips Brewery's special events co-ordinator, Matt Lockhart.

Phillips Brewery is taking its company slogan, “inspiration through fermentation,” to a whole new level. The local micro brewery is offering beer drinkers a chance to donate to their favourite charity, just by drinking beer.

By partnering with a local charity, Phillips plans to give the proceeds of the third annual Benefit Brew to a non-profit of the public’s choice.

“We’ve always felt so supported by Victoria and we want to support them back,” says owner Matt Phillips. “Beer is such a social thing that it didn’t make sense not to include the drinkers.”

Charity supporters should encourage their favourite not-for-profit to fill out the online form on the brewery’s website. Charities need to be B.C.-based and not have any association with children (because of drinking-age laws). They need to fill out basic information about their mission, including what type of beer they would be and why. “We try to be a fun brewery and we hope charities have fun with this as well,” says Phillips.

Nominations are open until Aug. 21 and the 10 finalists will be announced Sept. 8. Drinkers will have a chance to vote for their favourite Benefit Brew through an online poll, Sept. 9 to 23. The winner will be announced Oct. 1 and the beer will be released shortly afterwards.

“We’ve found that the Benefit Brew works very well as a fundraiser, but also as a public education and awareness campaign for the charities,” says Matt Lockhart, Phillips’ special events coordinator. “All 10 of the shortlisted charities will have their profile raised in the community because we’ll have their profile on our website, so they’ll get extra exposure.”

Charities to benefit in the past include Tour de Rock and Madrona Farm. “My wife was heavily involved with The Land Conservancy at the time and they were doing tons of fundraising and we just started thinking about ways the brewery could help out. It was awesome because they had tons of blackberries we could use, so they did the juicing for us and we made the beer,” says Phillips.

They couldn’t decide which charity to use for the third edition, “because there are just too many good charities to chose from,” so they decided to let their customers choose.

“We like the idea of letting our drinkers decide what charity is important to them. At the end of the day, they are the ones supporting the charity,” says Phillips.

To find out more about the 2011 Phillips Benefit Brew, visit http://phillipsbeer.com/benefitbrew. M

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID Creations opens at the Art Gallery

Rental and sales exhibition features works by 34 local artists

Daniel Lapp’s West Coast Kitchen Party

Join BC’s highly renowned fiddler and folk artist Daniel Lapp for a… Continue reading

Emily Carr show wraps up Canadian Tour at Royal BC Museum

Fresh Seeing opens with exclusive addition of T’anuu

Antimatter festival adapts

Hybrid model brings 100 films

Nanaimo singer Elise Boulanger releases her new single, ‘Cigarettes et rosé’ on Oct. 11. (Photo courtesy Laura Baldwinson)
Nanaimo singer releasing new single inspired by overheard conversations

Elise Boulanger to unveil ‘Cigarettes et rosé,’ accompanying ukulele tutorial video to come

Lee Porteous will be one of the performers at the Duncan Showroom’s storytelling event later this month. (Photo Submitted)
Duncan Showroom hosts storytellers series

Monthly shows will be broadcast live on YouTube

The 2020 City of Victoria Youth Poet Laureate Neko Smart will give up her seat for the next young poet in January. (Contributed/ Jeremy Loveday)
Nominations open for Victoria’s 2021 Youth Poet Laureate

Honourary one-year term reserved for region’s emerging poets

Joëlle Rabu and Nico Rhodes present No Regrets, a live-streamed and in-person show featuring the songs of French singer Édith Piaf at the Port Theatre on Oct. 17. (Photo courtesy Vital Image)
Nanaimo mother-son duo pay tribute to Édith Piaf in Nanaimo

Vocalist Joëlle Rabu and pianist and arranger Nico Rhodes present ‘No Regrets’ show Oct. 17

Local poets Ian Cognito and Pat Smekal are releasing their latest collection, ‘Old Bones and Battered Bookends.’ (Photo courtesy Literacy Central Vancouver Island/Image by Jacques Gamelin)
Nanaimo area poets release anthology on aging

Ian Cognito and Pat Smekal present ‘Old Bones and Battered Bookends’

The Arts Alive sculpture Winds of Time by Linda Lindsay which sat in front of the Pharmasave on Oak Bay Avenue in 2019 has been purchased anonymously and will be mounted in the King George Terrace parking lot. (Photo from OakBay.ca)
Winds of Time breezes onto Oak Bay lookout

Donor bought Arts Alive sculpture for Oak Bay lookout

Campbell River author tries out new genre for upcoming trilogy

Kristin Butcher kept her book grounded in real world, with some fantastical elements

Nanaimo psychedelic rock band marks 10th anniversary with new release

Moths and Locusts’ new LP ‘Exoplanets’ includes recordings made over the last 10 years

Most Read