One penny may seem insignificant – its value comparatively minimal.
But these coins are the heart and soul of Pennies for Presents, a fundraiser run through the Oak Bay News, Victoria News, Saanich News and Goldstream News Gazette. Your small change will make a difference in the lives of local people who may not otherwise have a merry Christmas.
“The Pennies for Presents campaign is very important to us. This is our chance to give back to our community and provide programs in need with necessary funding,” said Black Press editorial director Kevin Laird.
Every cent collected goes to local charities that better the lives of those in need.
The 15th annual campaign kicks off today (Nov. 14) and runs through Christmas.
Donations – in the form of pennies, nickels, dimes, quarters, bills and cheques – can be dropped off at the Black Press office at 818 Broughton St.
There will also be other collection jars placed at businesses throughout Greater Victoria over the course of the campaign.
Pennies for Presents is an Island-wide campaign, but all the money raised here stays in Greater Victoria.
Last year’s campaign raised more than $14,000 for local charities.
“Every penny means another person in our community has been helped in some way,” Laird said.
“The cumulative effort of every one of us helps make this campaign a success each year.”
Check your pockets, empty your change jars, scour under your couch cushions and give.
Your unwanted coins will amount to big things for children this holiday season, because every penny counts.