Canadian artist Jessie Reyez is among the headliners for the 2018 version of Rifflandia. Courtesy Atomique Productions

RIFFLANDIA: Local artists thrive under festival model

Bands like Current Swell, one of the 2018 headliners, made their mark at RAP

Supporting local musicians, some of whom find their way further up the music ladder in the aftermath, is a part of what Rifflandia is all about.

The music festival, which celebrates its 11th edition in September, has given various Victoria-area bands their first big break including Current Swell, who were on the roster for the first Rifflandia back in 2008 and are among the headliners this time.

“They’re a group we, as a company, have supported since Day 1,” says Nick Blasko, co-founder of festival promoter Atomique Productions. “This time they’re bringing some friends and taking a different approach to the show.”

The Swell, as Blasko refers to the group, are the kind of grassroots act that has fit in well over the years with the bigger names that have taken the stage at Royal Athletic Park and other festival venues.

“For us, it’s always the idea that we can take one of those slots on the main stage; that shows the support for the local bands in the community,” he says. “It’s always nice to be able to do that.”

This year some of those bigger names include Jessie Reyez, the Juno Award winner whose career trajectory in North America in the past year has been incredible; Grammy-nominated Daniel Caesar, another young Canadian who is making a splash on both sides of the border, Lights, Adventure Club and Bishop Briggs.

In all, 154 bands are taking part in the festival. Sound like a crazy high number? It’s not the most ever, Blasko says.

“I think we broke 200 in the Breakout West year,” he says of 2015, when the city hosted the annual blending of the Western Canadian Music Awards, four-day conference and three-day music festival.

In terms of who’s attending Rifflandia, the demographic is becoming broader every year. Where the earlier festivals attracted a mainly younger crowd, the regulars are getting older and even starting to bring their children along, which has prompted organizers to do more things to entertain families at RAP. Kids 12-under get in free when registered using the festival’s official online form.

READ: Rifflandia music festival lineup announced for 2018

“I’d say 25-30 per cent are core people that support Rifflandia, and maybe 25-35 per cent is made up of audiences of headliners who come to hear bands specifically,” Blasko says. “Then the remaining chunk are those people who don’t want to miss out on the excitement.”

Bringing upwards of 10,000 people into town makes for some serious economic impacts as well. “I talk to cab drivers sometimes and they say ‘it’s like New Year’s Eve three nights in a row,’” he adds.

Having three new venues for the festival – adding Canoe, the Rubber Boot Club and Vinyl Envy brings the total to 12 sites – is another way the festival is expanding its reach, both for artists and audiences.

“It makes for a more robust festival and gives us more options,” Blasko says, noting that venues like Canoe have been providing a place for local bands to play for some time now.

While the smaller sites offer great options for people who may not like the outdoor festival atmosphere, for those looking for that kind of thing in an urban location, RAP has it all, with two stages and plenty of food and beverage choices.

To check out the full schedule or buy tickets, visit rifflandia.com.

editor@mondaymag.com

 

Lights brings her unique sound to the Rifflandia music festival in Victoria in September. Photo courtesy Atomique Productions.

Just Posted

UVic art display showcases craft of bookmaking

Art of the Book 2018 is in the Audain Gallery at UVic from 10 a.m. to 4 p.m. starting Aug. 11

Celebrate local food with Feast of Fields in North Saanich

21st Feast of Fields on Vancouver Island is at Kildara Farms on Aug. 26 from 1 to 4 p.m.

RIFFLANDIA: Local artists thrive under festival model

Bands like Current Swell, one of the 2018 headliners, made their mark at RAP

Baseball’s HarbourCats wind up WCL season with loss to Pickles

Victoria needed a win to make the league playoffs, now looks ahead to 2019

Cannabis lounge idea to be floated at Victoria council meeting

Coun. Ben Isitt wants to explore smoking area options for marijuana users after legalization

VIDEO: Huge crowd celebrates Sunfest opening night with Canyon, Pritchett in Lake Cowichan

Plenty to enjoy as Sunfest Country Music Festival opened, and lots of folks came out to do so

REVIEW: Ever wanted to be young again? Theatre Skam’s Concord Floral will make you think again

Strong acting in an interesting theatre space, writes Sheila Martindale

Brad Pitt says he has given Jolie Pitt millions since split

Actor Brad Pitt denies Angelina Jolie Pitt’s claim that he has paid no meaningful child support.

WINE LOVERS UNITE: Victoria festival offers numerous tasting options

Parkside Hotel and Spa hosting Victoria International Wine Festival

Farquhar Auditorium updates image for 40th season

The Farquhar at UVic ushers in new season Sept. 22

THEATRE SKAM: Young cast brings Concord Floral to life in vacant downtown retail space

Former office supply store a unique venue for telling mysterious tale of youth with secrets

Schedule released for world junior hockey championship in B.C.

Vancouver and Victoria ready to host, as Canada conducts training camp in Kamloops

Blue Rodeo’s Jim Cuddy visits Prospect Lake

Power To Be annual fundraiser event brings in big personalities

Bard Across the Bridge brings ‘The Tempest’ seaside

Stage set for classic Shakespeare tale in Saxe Point Park this week

Most Read