Super Sell Me

The Greatest Movie Ever Sold

Morgan Spurlock directs and stars in The Greatest Movie Ever Sold

The Greatest Movie Ever Sold

 

Cine-provocateur Morgan Spurlock makes low-budget documentaries that get noticed — and, more important, get people talking. Most famous for his Oscar-nominated, McDonalds-bashing Super Size Me, Spurlock tackles the even more formidable world of Hollywood itself in The Greatest Movie Ever Sold. His new film looks at product placement in the movies. Now known as “brand integration,” the practice of incorporating plugs for brand-name products represents huge money for Hollywood. Both attracted and repelled by this brazen pimping, Spurlock made a movie on the subject — one entirely paid for by advertisers who were the subject of the film itself.

Greatest follows the likeable Spurlock as he first learns how and who to approach for sponsorship, then records his first pitches (all resounding duds). Eventually some companies sign on, and the audience learns the “rules” of product placement. This deliberately transparent movie then becomes quite amusing as products and logos start cropping up unexpectedly while Spurlock continues his quest to amass $1.5 million in funding. Possibly his best gag is a faked sequence where we see him allegedly promoting the finished movie on a talk show (even though he’s still making it).

While not riveting, Greatest will engage both movie fans and anyone with an interest in the shameless world of advertising.

 

Rating: ***

Just Posted

UVic art display showcases craft of bookmaking

Art of the Book 2018 is in the Audain Gallery at UVic from 10 a.m. to 4 p.m. starting Aug. 11

Celebrate local food with Feast of Fields in North Saanich

21st Feast of Fields on Vancouver Island is at Kildara Farms on Aug. 26 from 1 to 4 p.m.

RIFFLANDIA: Local artists thrive under festival model

Bands like Current Swell, one of the 2018 headliners, made their mark at RAP

Baseball’s HarbourCats wind up WCL season with loss to Pickles

Victoria needed a win to make the league playoffs, now looks ahead to 2019

Cannabis lounge idea to be floated at Victoria council meeting

Coun. Ben Isitt wants to explore smoking area options for marijuana users after legalization

VIDEO: Huge crowd celebrates Sunfest opening night with Canyon, Pritchett in Lake Cowichan

Plenty to enjoy as Sunfest Country Music Festival opened, and lots of folks came out to do so

REVIEW: Ever wanted to be young again? Theatre Skam’s Concord Floral will make you think again

Strong acting in an interesting theatre space, writes Sheila Martindale

Brad Pitt says he has given Jolie Pitt millions since split

Actor Brad Pitt denies Angelina Jolie Pitt’s claim that he has paid no meaningful child support.

WINE LOVERS UNITE: Victoria festival offers numerous tasting options

Parkside Hotel and Spa hosting Victoria International Wine Festival

Farquhar Auditorium updates image for 40th season

The Farquhar at UVic ushers in new season Sept. 22

THEATRE SKAM: Young cast brings Concord Floral to life in vacant downtown retail space

Former office supply store a unique venue for telling mysterious tale of youth with secrets

Schedule released for world junior hockey championship in B.C.

Vancouver and Victoria ready to host, as Canada conducts training camp in Kamloops

Blue Rodeo’s Jim Cuddy visits Prospect Lake

Power To Be annual fundraiser event brings in big personalities

Bard Across the Bridge brings ‘The Tempest’ seaside

Stage set for classic Shakespeare tale in Saxe Point Park this week

Most Read